AT&T has announced an internet-based streaming TV service under the DirecTV brand, that will not require a DirecTV service plan, set top box, or satellite dish. There will be three options: DirecTV Now, DirecTV Mobile, and DirecTV Preview, with the Now package similar to current Direct TV content, the Mobile available just to smartphones and a free Preview service. Pricing will be announced at launch later this year. Whether AT&T can put together deals with content providers like Disney and ESPN should be clear before the end of the year.
Speculation is that the service will be similar to Dish Network's SlingTV (where $20/month gets you 23 channels), but wannabe cable-cutters have yet to hear if there will be enough content to compete with content available on their cable contracts.
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